A company website is its most important digital tool. It acts as a 24/7 online shop window. If a website isn’t working hard enough to drive a business forwards, then it’s time to make changes.
There are many tell-tale signs that a website isn’t maximising its potential. Some are obvious ‘paintwork problems’, whilst others are ‘under the hood’ issues.
A website service or MOT may be a good temporary solution, but sometimes a brand spanking, shiny new site is a much better long term investment.
So, let’s look at what you should be aiming for on your site and the questions you should be asking.
The 5 fundamental building blocks of a website are: